#Moncler fragment tee Patch

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See the Moncler 4 Simone Rocha collection. See the Moncler 1 Pierpaolo Piccioli collection. The floodgates have opened, now let’s watch to see which brands follow Team Moncler’s innovative lead. Palm Angels’ Francesco Ragazzi, who moonlights at Moncler, reported that his gift shop (the eighth installation) was mobbed by people trying to make off with his logo-heavy products for free. It’s a win-win, as long as you can get the customers to pay. The virtue of this new strategy for Ruffini is that it secures Moncler’s high-design bonafides and ensures strong sales figures. Also destined to connect with consumers: the cheery prints in the technical, yet fashion-conscious Grenoble line, and the tweaked classics of the 1952 range, the best of which was a quilted and patch-worked poncho. Fragment’s Hiroshi Fujiwara reinterprets American grunge through a Japanese lens his down-lined flannel shirts will be hot commodities with guys, and we saw a few girls admiring his fuzzy mohair sweaters. Intricate workmanship and fabric manipulation are hallmarks of Noir’s Kei Ninomiya, and they were duly impressive in his all-black collection of lofty down and leather. Evocative of life rafts and space suits, his pieces were the most conceptual of the lot. Rocha’s and Green’s creations were also in keeping with their own established vocabularies, but where Rocha’s designs (most of which weren’t true outerwear, but ready-to-wear) were ineffably light, Green’s felt heavy. Piccioli’s offering could attract the Valentino client, Green’s the experimental menswear shopper, and so on down the line. Ruffini’s other aim here, equally important, is to expand the little rooster’s reach with collections that target specific niches.

#Moncler fragment tee Patch

Moncler is a kind of winter uniform in certain precincts, a status symbol that earned its status thanks in part to its functionality, but also to its coding-that red, white, and blue rooster logo patch is an effective means of messaging. The Gamme Rouge and Gamme Bleu shows, with collections designed by Giambattista Valli and Thom Browne respectively, tended to come off as expensive branding exercises: entertaining to attend, but not necessarily reliable sources of viable outerwear anywhere near the level of the main range. The launch effectively puts an end to the company’s former structure. The Genius Project’s aim is to tap into that. The simultaneous rise of social media and streetwear’s “drop” phenomenon have trained a generation of shoppers to consume differently. Consisting of eight unique collections to be rolled out one at a time on a monthly basis, it’s a timely attempt on Ruffini’s part to address shifting buying patterns. Let’s just say Ruffini doesn’t think small.

In an era of mega fashion collaborations, this is the mega-est, with a designer roster that includes Pierpaolo Piccioli, Simone Rocha, and Craig Green, among others. Breaking years of tradition-Gucci is typically the Milan opener-Remo Ruffini staged the relaunch of his Moncler brand with something he’s boldly named the Genius Group. Milan fashion week kicked off a night earlier than usual this season.